DAB radio and multiplexing services in Ayr

The Ayr multiplex broadcasts in Ayrshire transmitting across the towns of Ayr, Irvine and Kilmarnock, covering a population of over 375,000...

The landscape of Greenan Castle, Ayr, Scotland

The landscape of Greenan Castle, Ayr, Scotland

Now Digital

Digital Multiplex details

Multiplex licence name: Ayr
On-air date:

26 April 2002

Multiplex licensed until: 25 April 2026
Estimate population covered1 377,013
Transmitter sites: Brown Carrick Hill, Darvel, West Kilbride and Girvan
Digital share of listening2: 35.5%
DAB digital radio in home2: 51.0%

1 Figure derived from: Ofcom indoor coverage 80% locations normal propagation, estimated households covered multiplied by 2.3 people per average UK household to derive a population figure
2 Source: Ofcom - The Communications Market: Digital Radio Report, November 2016, Annex 1, South West Scotland

DAB radio transmitter coverage

Ayr multiplex coverage map - this map shows our prediction of coverage on an indoor portable DAB receiver for the Ayr multiplex. 

Coverage is measured by spectrum planners in several different ways. A range of factors will affect reception including the transmitter power & antenna, local geography, the sensitivity of the listener’s radio, the type of home (bungalow, basement flat, steel framed building) and even weather conditions. This complexity is reflected in coverage models and maps. One map doesn’t tell the whole story. This Ofcom document includes several maps for this multiplex and explains why different parameters have been used.

These transmitters form a network, with all services on the multiplex broadcast to the entire coverage area; for technical reasons it is not possible to broadcast to just one part of the area or from one specific transmitter.

Audio services

Now Digital currently broadcasts the following audio services:

Station Format Other details
West FM Contemporary Existing local station
West Sound Classic hits Existing local station
UWS Radio Student service Digital only*
BBC Scotland Scottish interest Existing national station
BBC Nan Gaidheal Gaelic language Existing national station
talkSPORT Scotland Sports service Existing national station
Hits Radio Contemporary Digital only
Absolute Classic Rock Classic rock hits Digital only

*UWS Radio does have limited FM coverage within the university campus

There is currently capacity available on this multiplex for at least one further mono or stereo audio service.

National BBC and commercial DAB digital radio services may also be received in the area. For further details, see more information page. Or use the Postcode Checker to see which stations should be available.

Data services

There is also an Electronic Programme Guide broadcast on this multiplex.

For further details, see more information page.