Join Arqiva’s experts Vikie, Alaina and Stuart, to discover how European broadcasters are simplifying operations with hybrid cloud architectures, IP-based workflows, FAST channels, AI-driven automation, and flexible operational control.
The Future of Playout in Europe: Cloud, IP, FAST and AI in Practice
The webinar explores how cloud playout, combined with workflow orchestration, automation, and targeted AI, can remove bottlenecks by automating repetitive tasks and accelerating interpretation-heavy work, while keeping humans focused on high-value decisions.
A hybrid operating model reduces risk, enables phased migration, supports experimentation and helps avoid multi-year transformation projects by moving incrementally and compressing end-to-end workflows.
Partnering with an experienced provider is a way to access specialist skills, improve resilience and observability, keep pace with a changing vendor landscape, and innovate faster, ultimately improving speed to revenue while maintaining reliable 24/7 operations.
Speakers
- Stuart Boorn, Head of Product M&B, Arqiva
- Alaina Hall, Director of International Business Development, Arqiva
- Vikie Bennion, Senior Product Manager, Arqiva
Key takeaways
1. Accelerate Playout Monetisation: Prioritise speed-to-market in playout because getting newly acquired content and rights on-air faster directly accelerates monetisation and revenue capture.
2. Automate Supply Chain: Use automation to remove media supply chain bottlenecks—such as ingestion, metadata enrichment, QC, and schedule validation—to cut manual effort and shorten launch and change cycles.
3. AI Assisted Compliance: Apply AI where interpretation is required to improve throughput while keeping humans focused on high-value decisions.
4. Hybrid Playout Migration: Reduce risk and cost by adopting a hybrid operating model that runs new cloud/IP playout alongside existing systems, enabling phased migrations, experimentation, and avoiding “knife-switch” transitions.
5. Workflow Integration Orchestration: Simplify complex, siloed workflows by orchestrating existing tools through an integration layer so tasks run in parallel with shared visibility, stronger reporting, and fewer dependencies.
