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The infrastructure needed to deliver 3G and 4G services may seem invisible, but this crucial national framework is discreetly placed in and around our surroundings. Signal-emitting masts are buried in the lampposts that light our streets, the CCTV fixtures that keep us safe, and among many other urban fixtures.
As our dependence on mobile technologies continues to grow, so too does the amount of equipment that needs hiding. This demand will only grow as we move towards 5G, too.
While this is a challenge for network operators, it presents fantastic opportunities for councils and other public asset owners. Opportunities we can facilitate through our Wireless Concessions service.
Monetise your assets
Assets such as lampposts, rooftops, CCTV fixtures, bins and even old telephone boxes are in demand from network operators. Increasingly, these companies are looking for everyday urban objects to house the equipment necessary to keep customers connected and satisfied – and they’re ready to pay.
Further demand from advertisers creates even more opportunities to increase the value of your assets. With the rise of location-based marketing, a growing number of companies are investing in Bluetooth and GPS technologies to reach their target audiences more effectively.
Boost economic development
The benefits extend beyond instant monetisation too, especially for councils.
Connectivity and digital telecommunications are essential to today’s consumers and organisations. Access is now expected, and availability can influence major decisions.
Granting access to your physical assets, therefore, can help your area’s long-term economic development. The technology present has the power to attract investment from businesses and bring in people, both permanently and temporarily.
Arqiva can help
Arqiva is essentially the letting agent and broker in all of this, and we’re perfectly placed for the role. Having been at the heart of the UK’s telecommunications industry for many years, we’ve built relationships with the UK’s biggest network operators – your prospective clients.
We’re experts in every aspect of telecommunication and wireless technology, having worked on major cellular projects for companies and public sector bodies of all types and sizes. For example, our solutions are keeping people connected in Heathrow Airport, at Canary Wharf and in 100,000 hotel bedrooms across the country.
How we can do it
Our approach is simple: maximise the value of your assets in a way that causes minimal disruption to your own operations. By looking at the location of each prospective site, we’re able to determine its best possible use before identifying the most suitable partners.
We treat every project individually, to ensure you get the solution that best fits your goals – whether that’s simply to generate extra revenue or to boost your area’s connectivity credentials.
Whatever we do for you, and whatever solution we provide, our goal is the same: to help you meet your objectives. To find out more about how we can do that through Wireless Concessions, get in touch with our experts today.
What is the consumer perception and use of public WiFi services compared to that of cellular networks?