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Arqiva goes gaga with Radio Investment
Arqiva is investing £6 million to launch four new local multiplexes.
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The Multiplexes will bring Digital Radio to over 1.5 million listeners in the heart of England. The company is working with the BBC, Global Radio and Oxford’s JACK fm to broadcast on the first multiplexes to launch since the Memorandum of Understanding on Digital Radio Switchover was signed in June.
“Arqiva’s investment in the new Digital Radio multiplexes will deliver more choice and new radio services to over 1.5 million people and present smaller radio stations with the opportunity to get on air more quickly, pushing local content and local talent to the forefront. Working with the BBC and Global Radio gives Arqiva the opportunity to stimulate the Digital Radio market by demonstrating our commitment to the platform, driving improvements in coverage and increasing listening.”