Market perspectives on Connected Broadcasting

As convergence takes hold across the broadcasting value chain, content owners face the challenge of understanding, and responding to, how technological developments are affecting the way their content is being consumed, distributed and monetised.

Five themes emerged throughout the conversations during Wave 2 of Connected Broadcasting – each of which we explore in turn:

  • A time of uncertainty as industry players adjust to a confused tech landscape 
  • Exciting opportunities in the television distribution mix
  • Diverging industry views on the current role and future potential of “connected
  • broadcasting”
  • How media management in the cloud is a real opportunity
  • A need for greater flexibility between broadcasters/platforms and suppliers

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