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Recent analysis of viewing patterns and quantitative research from OFCOM and Thinkbox has shown that linear still plays a significant role in the viewing mix for young adults. However, these reports show that over half of viewing amongst 12 – 18 year olds is non-linear VoD and OTT. While the new data has reset our understanding of ‘what’ is happening, what we didn’t know was ‘why’; what was motivating this shift; and if it would remain in the future?
The Millennials Research Project was conceived by Arqiva as a way to find the answers. It was an in-depth, qualitative approach to research the behaviour, thinking and decision making behind the numbers.
This whitepaper captures the informal insights and commentary of a group of engaged, and interested youth viewers has enabled us to closely examine how viewing behaviours and expectations are evolving.
To download the paper, simply complete the form below. Upon submission your download will begin automatically.
Other Connected Broadcasting white papers available for download: