• First transatlantic High Definition Stereoscopic 3D broadcast
• Live feed from Los Angeles to Amsterdam
• 1000 IBC delegates watch interview with Jeffrey Katzenberg

Arqiva announced today that it has successfully delivered the world's first transatlantic 3D High Definition broadcast, at the International Broadcasting Convention (IBC) in Amsterdam.  IBC chose Arqiva to provide the satellite connectivity between the USA and Europe, with other key technologies being provided by industry leaders including Real D, Christie and 3Ality Digital.

Over 1000 delegates watched a live interview with Dream Works Animation SKG CEO Jeffrey Katzenberg on Sunday 14 September.  The satellite transmission was uplinked from Los Angeles, USA and transmitted in a single hop via the IS9 satellite owned and operated by Intelsat - Arqiva's chosen Digital Cinema satellite partner.  An Arqiva SNG truck downlinked the signal in Amsterdam, Holland, enabling the IBC audience to experience this world first.

"Digital Cinema is an important new medium and demand for alternative content is growing rapidly," said Barrie Woolston, commercial director at Arqiva's Satellite Media Solutions division. "Live 3D High Definition broadcasts add an exciting new dimension to the audience experience and present significant opportunities for live event organisers and exhibitors.  The big screen is the perfect showcase for the 3D experience and this demonstration has highlighted its enormous possibilities for driving revenues across an exhibitor's network."

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