• InBuilding system from Arqiva enables 3G coverage for visitors and exhibitors at premier exhibition
• ExCeL London venue offers access to high-speed mobile coverage and 3G data services for the first time

Arqiva's Wireless Solutions division today announced that it has enabled 3G mobile coverage at the London Boat Show, in association with the Daily Mail. Visitors and exhibitors at the show, at ExCeL London this week, will be able to take advantage of the high-quality, stable 3G mobile coverage that Arqiva's InBuilding system offers at the venue. The recent upgrade to 3G at the venue fulfils the increasing demand for seamless coverage and will allow visitors to access data applications wirelessly and download video and audio files while at the show. Arqiva's InBuilding system is localised to the ExCeL London venue, meaning that visitors will be able to download site-specific data such as maps of the exhibits or even enter competitions at forthcoming shows.

The coverage upgrade marks another phase of Arqiva's ongoing relationship with ExCeL London which began during the venue's construction in 2000. The InBuilding system was specifically designed to overcome the lack of signal caused by the building's strengthened infrastructure which shielded out external macro cells. Arqiva's InBuilding system is designed to cater for events with large numbers of attendees, such as the London Boat Show, or when the venue hosts multiple events, ensuring optimum coverage across all of the mobile networks at all times.

Timo Bayford, Head of IT at ExCeL London explains, "The London Boat Show is one of our most prestigious events and we are delighted to be able to provide the exhibition's visitors with the coverage they need to carry on communicating with their customers, colleagues and friends. By upgrading our coverage to 3G we can improve the experience and continue to demonstrate that we understand the needs of our exhibitors and visitors, cementing our position as a leading business venue".

Nick Hyam, Wireless product manager at Arqiva, adds, "Our ongoing relationship with ExCeL London gives us a clear understanding of its needs as a business venue. By upgrading the venue's coverage to 3G, we can enhance the overall user experience and enable ExCeL London to offer reliable and high quality 3G mobile access across all networks."