• Arqiva partners with Camelot and Endemol to provide first permanent home for the National Lottery
• First draws seen as part of special BBC ONE programming for National Lottery Day
• Extra resilience and security for dedicated studio space

All National Lottery draws are to come from a dedicated "National Lottery HQ" TV studio for the first time, thanks to groundbreaking new partnerships announced by Camelot.

The lottery operator has joined forces with Endemol UK, the UK's top independent TV production house, and Arqiva, the UK's leading provider of broadcast transmission services, to produce dedicated draw coverage from a purpose-built studio.

The first draws from the new National Lottery HQ are to be seen as part of the special BBC ONE programming for National Lottery Day on September 23.

The new home for the lottery will be introduced each time with an exciting new title sequence taking viewers on a virtual journey through the doors of National Lottery HQ, past the winners' lounge and secure draws area to the draw studio.

Each National Lottery game - including Lotto, Thunderball, Dream Number and Daily Play - will have its own dedicated area in the draw studio.

Martyn Fox, Camelot Head of Broadcast, said: "This exciting new development gives Camelot, as the lottery operator, greater involvement than ever before in the presentation and look of the draws on screen.

"It's fantastic to have respected partners like Endemol and Arqiva on board as we introduce an original new look for the lottery across TV, on the internet and new platforms such as mobile phones."

Jules Fuller, Executive Producer for Initial/Endemol UK, said: "From a production perspective, it's a great opportunity to bring creativity and flexibility to the way we make the draws and how audiences will watch them now and in the future."

Barrie Woolston, Commercial Director, Arqiva Satellite Media Solutions, said: "We're delighted to be providing the National Lottery with its first permanent home. We've worked closely with Camelot to tailor the studio space and facilities to their exact, and unique, requirements. A high-profile programme like the National Lottery demands an extra level of resilience and security in its studio space and we're confident that our dedicated facilities will provide the perfect environment for the Camelot and Endemol team."