• First European technical trial of QUALCOMM's MediaFLO^TM technology
• 10 channels delivered to mobile devices
• BSkyB to evaluate potential of MediaFLO broadcasting technology

Arqiva today announced that it has been selected by BSkyB to support the first European trial of QUALCOMM's MediaFLO technology. The month-long technical trial will take place in Cambridgeshire and will broadcast 10 channels, including Sky Sports News and Sky News, to mobile devices.

The trial will use a vacant UHF TV channel to broadcast the transmission signal to customised mobile devices. The trial will demonstrate the performance capabilities of MediaFLO technology, allowing BSkyB to evaluate the potential benefits as it continues to explore the options for enhancing further its successful Mobile TV services in the UK.

"We're committed to offering customers flexible ways to enjoy our content," commented Stephen Nuttall, BSkyB's group director of Business Development. "Mobile TV forms an important part of our portfolio of services and we look forward to working with Arqiva to evaluate the potential of MediaFLO."

"There is a proven consumer demand for a commercial mobile broadcasting service in the UK, and Arqiva is at the forefront of developing the network necessary to deliver this service," said Hyacinth Nwana, Arqiva's managing director, Mobile Media Solutions. "Arqiva has extensive experience and expertise in delivering mobile broadcasting services across a variety of technologies and now we're keen to support BSkyB's trial of MediaFLO."